10th May — 2022
Authenticity & TraceabilityThere are two important pillars that drive product and business development at Gravalot: authenticity and traceability. Authenticity refers to the origin of a product with the quality of being genuine or not counterfeit and traceability refers to a product's history and the ability to track it from source to the end consumer.
These pillars help keep our business transparent and accountable for any claims that we make and boosts customer confidence in our brand, such as not using child labor or sweatshop conditions, nor use materials from endangered species or other illegal sources. Trademarks and copyrights can only go so far in protecting our brand's intellectual property and it can be hard to achieve in a world where so many products are mass-produced by machines or outsourced overseas.
Introducing Inventory LabelsWe embarked on a journey to track each garment manufactured at our factories, and provide this information to customers directly. Starting in May 2022, all Gravalot products can be traced via our inventory page, with inventory labels affixed to product swing tags to help customers see where our products originate.
The inventory label consists of three elements: QR code, Inventory ID and product size. The QR code when scanned with a phone will link directly the the product's traceability page, for example #42W0UQN7BGK. The Inventory ID is an eleven digit identifier unique to each and every product and allows the tracing of a product through to its production batch.