Authenticity & Traceability
There are two important pillars that drive product and business development at Gravalot: authenticity
. Authenticity refers to the origin of a product with the quality of being genuine or not counterfeit and traceability refers to a product's history and the ability to track it from source to the end consumer.
These pillars help keep our business transparent and accountable for any claims that we make and boosts customer confidence in our brand
, such as not using child labor or sweatshop conditions, nor use materials from endangered species or other illegal sources. Trademarks and copyrights can only go so far in protecting our brand's intellectual property and it can be hard to achieve in a world where so many products are mass-produced by machines or outsourced overseas.
Introducing Inventory Labels
We embarked on a journey to track each garment manufactured at our factories, and provide this information to customers directly. Starting in May 2022, all Gravalot products can be traced via our inventory page
, with inventory labels
affixed to product swing tags to help customers see where our products originate.