Brand Toolkit

Updated September 2021

By using the Gravalot trademarks and resources on this site, you agree to follow the Gravalot Trademark Guidelines in our Brand Toolkit — as well as our Terms of Service and all other Gravalot rules and policies.

Logos

Our logo is generally shown in one of three formats:

  • The Gravalot logo and Unity symbol together
  • The Gravalot logo alone
  • The Gravalot Unity symbol alone

The Gravalot Unity symbol is a UK registered trademark number UK00003599519 ◳

Available on Google Drive ◳

Available formats — PDF · PNG · PSD · SVG

red Gravalot Logo & Unity Symbol
red Gravalot Logo
red Gravalot Unity Symbol
black Gravalot Logo & Unity Symbol
black Gravalot Logo
black Gravalot Unity Symbol

Colours & Schemes

There are two primary and two secondary schemes, which can be used at the discretion of the user.

  1. Black/Red set of schemes
  2. White + Black/Red set of schemes

Primary Scheme

Red on Black

Top Colour — Red
HEX: #e41020
CMYK: 3/98/97/1
Pantone: P 48-8 C Base Colour — Black HEX: #1d1d1b
CMYK: 0/0/0/100
Pantone: P Process Black C

Secondary Scheme

Black on Red

Top Colour — Black
HEX: #1d1d1b
CMYK: 0/0/0/100
Pantone: P Process Black C Base Colour — Red HEX: #e41020
CMYK: 3/98/97/1
Pantone: P 48-8 C

Primary Scheme

Red on White

Top Colour — Red
HEX: #e41020
CMYK: 3/98/97/1
Pantone: P 48-8 C Base Colour — White HEX: #ffffff
CMYK: 0/0/2/0
Pantone: P 1-1 C

Secondary Scheme

Black on White

Top Colour — Black
HEX: #1d1d1b
CMYK: 0/0/0/100
Pantone: P Process Black C Base Colour — White HEX: #ffffff
CMYK: 0/0/2/0
Pantone: P 1-1 C

Spacing

Ample space should be given when using any of Gravalot's logos or symbols. Avoid reducing images to anything below 32 pixels wide.

Typography

Font Family

Georgia

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
[email protected]#$%^&*()

Font Weight

400

Line Height

1.4em

Primary Heading

The quick

Secondary Heading

The quick brown fox jumps over the lazy dog.

Paragraph

The quick brown fox jumps over the lazy dog. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Marks

Always capitalize the "G" in Gravalot. Permission for the use of Gravalot marks can only be granted by Gravalot, including but not limited to:

  • The Gravalot name
  • Gravalot logo
  • Gravalot Unity symbol
  • Any word, phrase, image, or other designation that identifies the origin of any Gravalot product

Naming and visual design

Logos, websites, products

Never claim Gravalot logos or icons as your own. Don't incorporate Gravalot's marks, in whole or in part, in the name of your company, product, service, website, domain name, application, website or electronic product.

Books or publications

Education, guides, conferences

Always be clear that your work is about Gravalot, not by Gravalot.

Merchandise

A product branded with the Gravalot name or logo is a reflection of Gravalot. We don't allow others to make, sell, or give away anything with our name or logo on it.

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