Brand Toolkit
Updated September 2021
By using the Gravalot trademarks and resources on this site, you agree to follow the Gravalot Trademark Guidelines in our Brand Toolkit — as well as our Terms of Service and all other Gravalot rules and policies.
Logos
Our logo is generally shown in one of three formats:
- The Gravalot logo and Unity symbol together
- The Gravalot logo alone
- The Gravalot Unity symbol alone
The Gravalot logo and text is a UK registered trademark number UK00003770600 ◳
The Gravalot Unity symbol is a UK registered trademark number UK00003599519 ◳
The Gravalot logo and text is registered in China under 格拉瓦洛特有限公司 No.67165801 / Class: 14,18
The Gravalot logo and text is registered in China under 格拉瓦洛特有限公司 No.70225637 / Class: 25
Available formats — PDF · PNG · PSD · SVG
Colours & Schemes
There are two primary and two secondary schemes, which can be used at the discretion of the user.
- Black/Red set of schemes
- White + Black/Red set of schemes
Primary Scheme
Top Colour — Red
HEX: #e41020
CMYK: 3/98/97/1
Pantone: P 48-8 C
Base Colour — Black
HEX: #1d1d1b
CMYK: 0/0/0/100
Pantone: P Process Black C
Secondary Scheme
Top Colour — Black
HEX: #1d1d1b
CMYK: 0/0/0/100
Pantone: P Process Black C
Base Colour — Red
HEX: #e41020
CMYK: 3/98/97/1
Pantone: P 48-8 C
Primary Scheme
Top Colour — Red
HEX: #e41020
CMYK: 3/98/97/1
Pantone: P 48-8 C
Base Colour — White
HEX: #ffffff
CMYK: 0/0/2/0
Pantone: P 1-1 C
Secondary Scheme
Top Colour — Black
HEX: #1d1d1b
CMYK: 0/0/0/100
Pantone: P Process Black C
Base Colour — White
HEX: #ffffff
CMYK: 0/0/2/0
Pantone: P 1-1 C
Spacing
Ample space should be given when using any of Gravalot's logos or symbols. Avoid reducing images to anything below 32 pixels wide.
Typography
Font Family
Georgia
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()
Font Weight
400
Line Height
1.4em
Primary Heading
The quick
Secondary Heading
The quick brown fox jumps over the lazy dog.
Paragraph
The quick brown fox jumps over the lazy dog. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Marks
Always capitalize the "G" in Gravalot. Permission for the use of Gravalot marks can only be granted by Gravalot, including but not limited to:
- The Gravalot name
- Gravalot logo
- Gravalot Unity symbol
- Any word, phrase, image, or other designation that identifies the origin of any Gravalot product
Naming and visual design
Logos, websites, productsNever claim Gravalot logos or icons as your own. Don't incorporate Gravalot's marks, in whole or in part, in the name of your company, product, service, website, domain name, application, website or electronic product.
Books or publications
Education, guides, conferencesAlways be clear that your work is about Gravalot, not by Gravalot.
Merchandise
A product branded with the Gravalot name or logo is a reflection of Gravalot. We don't allow others to make, sell, or give away anything with our name or logo on it.