Concepts

Superpower Culture

Afro-Caribbean Inspired Collections


The richest histories, greatest tales, unexplored roots and untold truths. That Nefertiti smile. The grace of Piye aligned with the emboldening wealth of Musa. The vision of Shaka directed with the power of Nina. The energy of Fela forwarded with the mindset of revolutionary Kwame. Superpower Culture explores an eternal identity & heritage.

Afro-Contemporary menswear · Don't change, transform

Ground Level

Street Cool Collections


For the summer that made you & the nights that saved you. For the late nighters & early risers. For the fearful. Remember there is no courage without fear. Overcome. For those that fight back, the survivors. For the leaders. The Vanguard. For that glorious future in all its brilliance. For those from the depths, the founders, the foundation. This is for the Ground Level.

Concept Origins

1. History

A fundamental understanding of our history is vital to maintaining a healthy perspective of our heritage and identity.

Everything we do is based on assumptions about the past, thus history is as much about the present as it is about the past. It can't be escaped, it can't be revisited, but it can be understood therefore it can be transformed.

2. Suppression & Separation

An empire can be built in the blood and soil of one man's transformation over another. Within the weighted words of the Historian lies the power of transformation. Lines of division can be drawn by the Historian's perspective where pillars of solidarity could have once lay, thus perspective is as important as context whilst understanding our suppression.

3. Resistance & Rebellion

Suppression of the human mind can only be fulfilled with our total consent. We free spirits seek light by crossing the constructs of social division, formed in the darkness of intolerance & hate.

We help to comfort the uncomfortable & discomfort the comfortable by being strong with each other but dangerous together. Thus resistance is as much about love as it is about rebellion.

4. Expression & Progression

Amidst the light roars and thunderstorms of rebellion we have retold our histories in unapologetic, uncensored, diverse artistic guises. The water and air of the best stories are coupled with the mastery of our survival from acts of repression. Thus art is as much about survival as it is about expression.

5. Superpower Culture

Knowing the greatest secrets are yet to be revealed, our future can be formed by our very thoughts dreamed to challenge conventions. This is Superpower Culture. To be Superpower is to understand our harmony in the universe. To be Culture is to understand our harmony within our people.

Marvel at our rise.